This privacy policy sets out how Ways of Eating use and protect any information that you give us when you use our websites, apps and other services.

We are committed to ensuring that your privacy is protected.  Any identifying information we ask you to provide will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page, so please check it from time to time to ensure that you are happy with any changes.

By using our websites, apps or other services you agree to the terms of this privacy policy and our terms of use.

For the purpose of the Data Protection Act 1998 (the “Act“), the data controller is Ways of Eating Ltd., whose registered office is New Derwent House, 69-73 Theobalds Road, London, WC1X 8TA.

Who are we?

We’re Ways of Eating Ltd, we help people improve their health through healthy eating and life style change. We are a limited company, our registration number is 9242921 and our registered address is New Derwent House, 69-73 Theobalds Road, London, WC1X 8TA.

How do we collect information from you?

We obtain information about you when you use our website and our mobile apps. For example, we collect information when you subscribe to one of our programs, follow the program using our app, or subscribe to our email newsletters.

What we collect

We may collect the following information:

Information you give us

For example:

  • your name
  • your email address
  • demographic information, for example your gender and date of birth
  • medical information about your weight, height, health, well-being, and your goals
  • your username and password

Information we collect about you

For example:

  • technical information, including the internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources

For example:

  • If you choose to sign in with Facebook, you grant us access to your email address, profile and friends list.  You may revoke access at any time via your Facebook account settings.


We are committed to ensuring that your information is secure and we have put in place suitable physical and electronic procedures to safeguard and secure the information we collect online.

Your control of your personal information

You can change your personal information by going to the Profile section of the website.  You can also subscribe to or unsubscribe from email services in this area.

How we may use your information

Information you give to us

We will use this information:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • subject to the preferences that you indicate on or after registering as a member, to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form);
  • to notify you about changes to our service;
  • to ensure that content from our site is presented in the most effective manner for you and for your computer; and
  • only when in an anonymized form, to carry out research into topics related to health and nutrition. This may involve the publishing of scientific papers on these topics.

Information we collect about you

We will use this information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them; and
  • only when in an anonymized form, to carry out research into topics related to health and nutrition. This may involve the publishing of scientific papers on these topics.

Information we receive from other sources

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your Information

We may share your information with selected third parties including:

Aggregated, anonymized information that we will share with third parties so that they can carry out research into topics related to health and nutrition. This may involve the publishing of scientific papers on these topics.

How long do we keep your information for?

The periods for which we keep your information depend on the purpose for which your information was collected and the use to which it is put.  We will not keep your personal information for longer than necessary for our business purposes or for legal requirements.

Data relating to your participation in our programs (for example conversations with your coach and photos you have posted to our food logs are kept for 12 months after you finish the program). Your account information including your email address and personal details are kept for 3 years after you stop being a Ways of Eating customer. We keep this information in case you decide to use our services again and may contact you about our services during this time if you have not opted out of marketing.

Posts you have made to our groups chats are kept indefinitely as the offer help and support to other users. At any time you can remove your posts using the delete post function in our app. When you delete a post it is completely removed from our systems.

Cookie Policy

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Log files, and passive information collection

As you use our websites certain information can be collected using other technologies such as clicktags, beacons and server logs.  Your browser automatically transmits some information such as the url of the website you came from, your IP address, and the type of browser you are using.

Links to other websites

Our websites contain links to other websites to which this Privacy Policy does not apply.

We cannot take responsibility for the privacy policies of the sites to which we provide links.  You should check the privacy policy of any other website you visit.